




Ankur Gupta is a lover of stories. His frippery is heavily laden with sequins, crystals, dusted with glitter, and held together by embroidery. Fix your gaze anywhere on his garment, and a tale will gradually blossom, taking you through the textural treats of his homeland India. His kaleidoscopic mind’s eye is replete with imagery from his childhood, capturing wonder and naiveté. Ankur Gupta still embodies an innocence, that allows him to create without inhibition. His work is a sartorial piece of soul, embellished with bursts of colour, creativity and compassion. His clothes fuse emblems from Hinduism, fables from jungles, animal mandalas and chunks of nostalgia from his very own life to actualize detailed, fascinating articles of clothing .
Whats your favorite article of clothing?
Jackets, ties, dress shirts.Apparently silhouettes in my first collection " Ambiguous desires of a child" were highly inspired by jackets (though partly inspired by shapes of fishes, tortoise etc) which can be worn as dresses and otherwise.But i can feel i am getting inclined to dresses
What sort of music do you like to listen to while creating/ideating?
I am highly driven by strong emotions of varied kind which actually goes in each time I design, think, draw, talk and everything I do.
So the music I like also is what I call "Power Music", it could be a background from a documentary or special voices and noises from different places, regions, dialects.
I like Grizzly bear, Klaus nomi ( imagine the artist in today's world with all that technology), Yann Tiersen- my favorite for long, such an amazing Talent, M.I.A, The Doors ,Beatles. I also love magical Gulzar and Pandit Hariprasad Chaurasia,.
I think I will invest in good recording equipment to record amazing noises in India like the way they juggle tea, vegetable vendor screams about his stock, chants in small temples and mosques near small villages around a river.For me Great Music is kind of Magical Voice not just a Noise.
What are your plans for the future?
From my earlier experiences while still a student I learned that Indian artists and craftsman come to cities to find work while being underpaid or are forced to work overtime without will. They either do not start families or even if they do they do not have personal life because of (not on records) slave work!
Most of the crafts are on verge of extinct just because second or third generation of these artisan do not want to continue the same trade. They end becoming peons at local markets or something of same sort where skill is lost.
It’s very unfortunate to cut costs or to earn more profits something of this sort is done to an artist, who is human indeed.
I do not recognize this as part of Fashion.
Thus one part of my bigger plan, i joined hands with Japanese American designer to form "Atelier AM" where we will give embroidery solutions with vision of ethical and fair trade.
I am already working on my SS11 and Apart from this i have been offered to creative direct collection for next season by an Italy based company.
Favourite designers, why?
They all very strong personalities with a strong poetic vision who have delivered the very best again and again.John Galliano, Karl Lagerfeld, Alber Elbaz, Alexander McQueen- his studio use to have crazy energy and i was in love with it, Dries van noten , Elisa palomino (i address her MAAJi- bcs of her strong oriental influences and of course because it means mother).
Comment on the Indian Fashion scene at home and abroad
At home I would say there has always been a penchant towards different forms of weaving, embroideries and printing from age of kings & queens to present day.
Which is The Great Indian couture and will always be.
At the same time there are designers, very well hooked and aware of trends and seasons in international fashion and thus creating and catering to markets of their respective choice and many have succeeded to make their mark.
What sort of advice would u give to ppl with creative startups?
Be true to Yourself and your VISION.
You will be punched, kicked, laughed at and the same time overly appreciated, talked about but do not let anything affect you because everyone has a point of view.
Views with Visions survive.