Divya Raman graduated this year with a Masters in Digital Fashion from The London College of Fashion. She designs under the label FMCG - Fast Moving Consumer Goods , conceptualised during her masters program. FMCG merges fashion and digital art in the most entertaining way possible.
Her structured, heavily pleated pieces echo the lines of test card patterns. The volumnous shift's bear digital art that reinforce the collection's major themes - God & TV. Both extremely profitable products of & for mass consumption.
The cleverly titled collection unfolds like an enigmatic sci-fi fantasy series. The plot line : Heaven's cherubs are do-gooders with a television dependency . Regular broadcast has been interrupted for a special message to the minions of earth. What plot twists await the 'cathodic' soul? Stay tuned for more.
Tell us a little about your roots.
Traditional and beautifully cultured Chennai background, a PCM (Physics,Chemistry, Mathematics) student who sold her engineering forms for design.Fashion was an impulse and the rabbit hole led to an entire new core to discover my world.
What influenced your tele-commandments line?
My design ideology uses digital technology in fashion as a toy and tool. Tele-commandments: for a cathodic soul is pun intended on today's screen addiction through television and the nostalgic test card patterns. The collection explores moving graphic narratives from television through lens animation i.e lenticulars and digital textile printing.
Transmission breakdown strikes a screen addicted heaven. Tele-commandments is a disrupted live broadcast from the glorious home of god. Bless you for watching.


Do you see yourself doing any other sort of design?
Yes, creativity leads to new insights, it depends on that particular artistic moment or what we call the "glorious instinct".
Do you collect pieces of clothing?
Yes, vintage or one-of pieces from my travel, flea markets. It could be anything ranging from a 50's new look coat to an Irish brooch to temple jewellery. Criteria: The one that fits my wallet! Quirky, Simplistic, Edgy
If you could pick a song , movie or book (or all 3) to describe your state of mind , what would that be?
My state of mind : dreamy, blank sheet of canvas. Movie : Waking Life by Richard Linklater


What is your creative work process like?
Creativity is unpredictable, it works in unity with individual freedom and passion. Working systematically would make the process mechanical. Each time it taps a different experience, a new revelation, so just go with the flow!
Who do you envy?
Nature

What do you think of the fashion scene in India?
Fashion in India is conscious with the west. We should breakaway from that kind of comparison or "indo-west" look and let our own echoes rule the runway!
Your favourite designers?
Abraham & Thakore, Ingo Maurer, Margiela, Castelbajac, Moschino, Nam June Paik .
What can we expect to see from Divya Raman in the future?
FMCG (Fast Moving Consumer Goods), a womenswear pret-a-porter line.
Are you working on something now?I am just traveling for the moment. Long awaited trip! Will keep you guys updated!!
Tele-commandments on
Youtube.